Richard Thaler for NPE - Living, Loving, Thinking, Again

Richard Partington “Nobel prize in economics awarded to Richard Thaler” https://www.theguardian.com/world/2017/oct/09/nobel-prize-in-economics-richard-thaler

今年のノーベル経済学賞はシカゴ大学のリチャード・セイラー氏*1へ。「行動経済学のパイオニア」。

His research was praised for incorporating psychological assumptions into analyses of economic decision-making. The prize-givers said his work had shown how the limitations of an individual’s knowledge in the decision-making process, as well as the consequences of social preferences and a lack of self control, can affect people’s decisions as well as market outcomes.
Thaler, born in New Jersey in 1945, is a career academic and a Charles R Walgreen distinguished service professor of behavioural science and economics, and the director of the Center for Decision Research at the University of Chicago’s Booth School of Business. He made a cameo appearance in the 2015 film The Big Short, sitting beside Selena Gomez at a blackjack table.

He is a leading proponent of “nudge theory”, a concept of behavioural science that suggests small interventions in the environment, or incentives, can encourage people to make different decisions. Thaler co-authored a book, Nudge: Improving Decisions about Health, Wealth, and Happiness*2, with the US professor Cass Sunstein, which brought the subject to a wider audience in 2008.