Richard Partington “Nobel prize in economics awarded to Richard Thaler” https://www.theguardian.com/world/2017/oct/09/nobel-prize-in-economics-richard-thaler
His research was praised for incorporating psychological assumptions into analyses of economic decision-making. The prize-givers said his work had shown how the limitations of an individual’s knowledge in the decision-making process, as well as the consequences of social preferences and a lack of self control, can affect people’s decisions as well as market outcomes.
Thaler, born in New Jersey in 1945, is a career academic and a Charles R Walgreen distinguished service professor of behavioural science and economics, and the director of the Center for Decision Research at the University of Chicago’s Booth School of Business. He made a cameo appearance in the 2015 film The Big Short, sitting beside Selena Gomez at a blackjack table.
He is a leading proponent of “nudge theory”, a concept of behavioural science that suggests small interventions in the environment, or incentives, can encourage people to make different decisions. Thaler co-authored a book, Nudge: Improving Decisions about Health, Wealth, and Happiness*2, with the US professor Cass Sunstein, which brought the subject to a wider audience in 2008.
David Keyton and Jim Heintz “Richard Thaler wins Nobel for work in behavioral economics” http://abcnews.go.com/International/wireStory/economics-prize-nobels-awarded-50362315
*1:See eg. http://www.chicagobooth.edu/faculty/bio.aspx?person_id=12825835520 https://en.wikipedia.org/wiki/Richard_Thaler https://ja.wikipedia.org/wiki/%E3%83%AA%E3%83%81%E3%83%A3%E3%83%BC%E3%83%89%E3%83%BB%E3%82%BB%E3%82%A4%E3%83%A9%E3%83%BC Mentioned in http://d.hatena.ne.jp/sumita-m/20130227/1361937954
*2:See eg. Jean Hannah Edelstein “Nudge: Improving Decisions about Health, Wealth and Happiness” https://www.theguardian.com/books/2009/apr/12/nudge-book-review https://en.wikipedia.org/wiki/Nudge_(book)