Mark Sweney “Miu Miu ad banned for appearing to sexualise a child” http://www.theguardian.com/media/2015/may/06/miu-miu-ad-banned-vogue-magazine-mia-goth
Miu Miu, which is owned by Prada, ran a double-page ad that appeared to be shot through a slightly open doorway revealing a young woman reclining on a bed.
The UK’s Advertising Standards Authority received a complaint that the image looked as if a child had been dressed as an adult in a sexually suggestive pose which was irresponsible and offensive.
Prada said the ad was part of a campaign that used three different models which “showed glimpses of the models through doorways and placed the viewer at the heart of a multidimensional, multi-room story”.
The company said the model in the ad, Mia Goth, was 22 years old and rejected the accusation that she was shown in a sexually suggestive pose, or that there was a sexual tone to the ad.
Vogue UK also defended the ad saying that it has a “sophisticated” readership that is educated to “appreciate top photography and great fashion models”. The magazine said it had not received any complaints directly from readers.
The ASA said that the model’s youthful appearance, minimal makeup and slightly-too-large clothes contributed to the impression that she was under 16.
The decision to shoot the ad through a partially opened door, with the model reclining on a bed, gave the image a “voyeuristic feel”.
“We considered that the crumpled sheets and her partially opened mouth also enhanced the impression that her pose was sexually suggestive,” the ASA said.
“We considered that her youthful appearance, in conjunction with the setting and pose, could give the impression that the ad presented a child in a sexualised way. Therefore, we concluded that the ad was irresponsible and was likely to cause serious offence.”
*1:http://www.asa.org.uk/ See eg. http://en.wikipedia.org/wiki/Advertising_Standards_Authority_%28United_Kingdom%29 これは政府機関ではなく、広告業界の自主規制団体。
*3:See also http://d.hatena.ne.jp/sumita-m/20071018/1192728137 http://d.hatena.ne.jp/sumita-m/20071101/1193896416 http://d.hatena.ne.jp/sumita-m/20080315/1205588068 http://d.hatena.ne.jp/sumita-m/20080421/1208714162 http://d.hatena.ne.jp/sumita-m/20080805/1217870245 http://d.hatena.ne.jp/sumita-m/20080930/1222710736 http://d.hatena.ne.jp/sumita-m/20090629/1246244161 http://d.hatena.ne.jp/sumita-m/20090717/1247839211 http://d.hatena.ne.jp/sumita-m/20090804/1249361814 http://d.hatena.ne.jp/sumita-m/20090918/1253277638 http://d.hatena.ne.jp/sumita-m/20091128/1259424766 http://d.hatena.ne.jp/sumita-m/20091221/1261419322 http://d.hatena.ne.jp/sumita-m/20100105/1262705902 http://d.hatena.ne.jp/sumita-m/20100423/1271989192 http://d.hatena.ne.jp/sumita-m/20120401/1333220131 http://d.hatena.ne.jp/sumita-m/20130614/1371219310 http://d.hatena.ne.jp/sumita-m/20130705/1372981246 http://d.hatena.ne.jp/sumita-m/20130918/1379470415 http://d.hatena.ne.jp/sumita-m/20150125/1422155773