Krithika Varagur “Here's Why Uniqlo Is Poised To Nail The Muslim Fashion Market” http://www.huffingtonpost.com/entry/uniqlo-hijabs-february_us_56c3699de4b08ffac126a8fa *1
Uniqlo x Hana Tajima will officially launch on Feb. 26, and is affordably priced from $10 to $60. It includes traditional Islamic garments like the hijab, kebaya, and jubbah, but also loose-fitting Western items like skirts and long-sleeve tops.
Tajima told The Huffington Post she wanted to provide a variety of garments because "modesty varies from person to person -- it's not just about hijabs, it’s about finding looser silhouettes, more coverage, longer hems and sleeves."
Uniqlo will be the latest brand to target Muslim women, following the footsteps of Dolce & Gabbana's line of abayas and DKNY and Mango's "Ramadan collections." But its effort seems like the best one yet, for several reasons.
For one thing, its designer is actually Muslim. Tajima, who is 29, converted to Islam when she was 18. Her father is Japanese and her mom is English, and this cosmopolitan background may inform her conception of the Muslim world as a diverse population, rather than a monolith.
That's why the Uniqlo line includes so many different options for "modest wear." There are three different head-covering options: a traditional scarf-like hijab, a form-fitting "inner hijab" to be worn inside looser garments, and an "inner headband" that is like a cap for keeping hair covered and in place. That's an attention to useful detail that's practically unforeseen in mainstream Muslim fashion offerings.
The collaboration also capitalizes on the signature strengths of each partner: Uniqlo is known for its high-performance technical fabrics, and the hijabs and headbands are made from "Airism," a breathable, moisture-wicking fabric designed specially for the collection. You can imagine the practical implications of a high-performance headscarf in places like the Gulf countries, where hijabi women often contend with 100-degree-plus temperatures.
"Uniqlo's fabric expertise was literally the first thing I thought of when they approached me for the collection," said Tajima. "Since Muslim fashion tends to involve more fabric, it’s especially important that those fabrics are breathable."
*1:Japanese translation http://www.huffingtonpost.jp/2016/02/18/uniqlo-nail-muslim-fashion_n_9269056.html
*2:See also http://d.hatena.ne.jp/sumita-m/20060103/1136254630 http://d.hatena.ne.jp/sumita-m/20060312/1142190612 http://d.hatena.ne.jp/sumita-m/20080227/1204131672 http://d.hatena.ne.jp/sumita-m/20080714/1216008269 http://d.hatena.ne.jp/sumita-m/20081119/1227020662 http://d.hatena.ne.jp/sumita-m/20091002/1254507360 http://d.hatena.ne.jp/sumita-m/20100131/1264960326 http://d.hatena.ne.jp/sumita-m/20100209/1265682759 http://d.hatena.ne.jp/sumita-m/20100613/1276414494 http://d.hatena.ne.jp/sumita-m/20100713/1279042553 http://d.hatena.ne.jp/sumita-m/20110112/1294840879 http://d.hatena.ne.jp/sumita-m/20120228/1330393941 http://d.hatena.ne.jp/sumita-m/20120508/1336445007 http://d.hatena.ne.jp/sumita-m/20130423/1366683831 http://d.hatena.ne.jp/sumita-m/20150202/1422897540