Thrift Bug

HIROKO TABUCHI “Once Slave to Luxury, Japan Catches Thrift Bug”


Even through the economic stagnation of Japan’s so-called lost decade, which began in the early 1990s, Japanese consumers sustained that reputation. But this recession has done something that earlier declines could not: turned the Japanese into Wal-Mart shoppers.

In seven years operating in Japan, through a subsidiary called Seiyu, Wal-Mart Stores has never turned a profit. But sales have risen every month since November, and this year, the retailer expects to make a profit.



なお、発泡酒とか第三のビールといった代用麦酒を、ちゃんと” imitation” beers”と呼んでいるのはえらい。また、”a poor man’s brew made with soy or pea protein instead of barley and hops”。