Info on Playing to the World's Biggest Audience

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The University of California Press is pleased to announce the publication

Playing to the World's Biggest Audience: The Globalization of Chinese
Film and TV

Michael Curtin is Professor of Communication Arts and Director of
Global Studies at the University of Wisconsin, Madison. He is also
the author of _Media Capital: The Cultural Geography of Globalization_ and _Redeeming the Wasteland: Television Documentary and Cold War Politics._

"Professor Curtin has woven solid research and interesting tales into
a compelling analysis of cultural geography that will make an
important contribution to the literature of international
communication."-Chin-Chuan Lee, City University of Hong Kong

In this provocative analysis of screen industries in China, Hong
Kong, Taiwan, and Singapore, Michael Curtin delineates the
globalizing pressures and opportunities that since the 1980s have
dramatically transformed the terrain of Chinese film and television,
including the end of the cold war, the rise of the World Trade
Organization, the escalation of democracy movements, and the
emergence of an East Asian youth culture. Reaching beyond national
frameworks, Curtin examines the prospect of a global Chinese audience
that will include more viewers than in the United States and Europe
combined. He draws on in-depth interviews with a diverse array of
media executives plus a wealth of historical material to argue that
this vast and increasingly wealthy market is likely to shake the very
foundations of Hollywood's century-long hegemony.

Full information about the book is available online:

Lolita Guevarra
Electronic Marketing Coordinator
University of California Press