Dave Simpson “The strangest thing? Why Kate Bush is back at the top of the charts” https://www.theguardian.com/music/shortcuts/2022/may/31/the-strangest-thing-why-kate-bush-is-back-at-the-top-of-the-charts
Stranger Things – a supernatural/sci-fi horror set in the fictional town of Hawkins, Indiana, in the 1980s – is a particular smash with the Generation Z of 10 to 25-year-olds, and so is exposing our vulnerable youth to all manner of audio and visual nostalgia, from period pop to mullet haircuts.
Running Up That Hill – from Bush’s classic album, Hounds Of Love – debuted in the first episode of season four. It plays on the Walkman of one character, and reappears in other key scenes. Running Up The Hill’s lyrics – “If only I could make a deal with God, I’d get him to swap our places” – are apposite and illustrate the power of music as a therapeutic reviving force.
This is not the first time an old tune has enjoyed a surprise Indian summer after featuring in Stranger Things. Limahl’s theme tune for The NeverEnding Story enjoyed an 800% boost in YouTube searches after appearing in season three, upon which the former Kajagoogoo frontman told Entertainment Weekly that he was “very touched” by its resurgence.