Reuters “Disney Eyes New Markets as Japan Ages” http://www.nytimes.com/reuters/world/lifestyle-disney-japan.html
東京ディズニーランドって、今年で開業25周年になるんだ。上の記事では、TDLは日本の人口高齢化に伴って、これまでの主に日本人・39歳以下・女以外の「新市場」（つまり、外国人、高齢者、男）を開拓することが課題になっていると報じている。
外国人に関しては、
その一方で、大阪のユニヴァーサル・スタジオが着実に外国人客を伸ばしていることも言及されている。
Attracting tourists from abroad would be a sharp shift for a theme park that is so focused on the domestic market that it sometimes fails to address the needs of foreigners.Signs are in English and Japanese and maps are available in English, Chinese and Korean but that's about where it stops.
During a visit to the park on a busy spring afternoon, foreign tourists complained that the park was not user friendly as they stood in two hour queues for the rollercoaster and other rides and 30 minute queues for food.
Few seemed to know about a "fastpass" service to book rides in advance which is popular with locals.
また、男に関しては、
さらに問題になるのは、東亜細亜における他のディズニーランド（香港と建設予定の上海）との競合であると。
Men are another potential market. A staggering 73 percent of visitors are female possibly due to the enormous popularity of Disney characters among Japanese females.Finding the right mix to attract new customers, such as more men, without making radical changes that might alienate its traditional female customer base will be a challenge for Tokyo Disney but one that may pay off as Japan ages.
